Current software systems work well with 911 and in emergency management. In essence, citizen mass notifications and alerts through map-based Reverse 911 have been around for many years but in today’s world software updates allow improved communication and eliminates maintenance or subscriber problems caused by a simple switch in cell phone carrier by citizens. Geofences or geographic boundaries should interact with citizens getting GPS enabled location-based alerts so that IF a citizen is in an impacted area, they will treat them with urgency. Citizens should not be desensitized to alerts due to from being bombarded by all emergency alerts in a mass area on a continual basis. Plus, allowing citizens to communicate and respond directly to the incident command or management personnel in charge for direct continual communication is key. Urgency of alerts and transparency to information by those in charge, from those impacted, are key to improving outcomes during emergency situations and providing 911 responders efficiency during critical events, especially. Citizen mass notification and alerting systems should consider GPS enabled software like EMMA, with advanced emergency management dashboard capabilities for administrators that integrates with 911, as well. Plus, integrated SaaS and mobile apps like EMMA are very cost friendly, inexpensive, great add-ons to existing complex dispatch or emergency management communication systems that definitely improve public safety. Of note is that updated technology like the patented EMMA SaaS and mobile application will appeal to larger audiences of administrators who are in charge of large groups or people and geographic areas, including 911 but to an extended audience of industries.