The current environment represents unprecedented crisis risks to schools and campuses, ranging from severe weather emergencies to armed assailants. All of these threat scenarios require timely two-way communications as a means of notifying faculty, students, and parents — which improves situational awareness and reduces response times in the minutes that matter.

The world of school safety has significantly changed since the April 20, 1999 Columbine school shooting. School resource officers and campus safety officers continue to place increased focus on threat prevention and anti-bullying (“If You See Something, Say Something”), improving emergency protocols and procedures, quickly identifying threats and red flags, and working with local municipalities and law enforcement to create thoroughly vetted school emergency plans. Emergency management technology is leading the way in providing the interoperability needed for the execution of an emergency management plan and the ultimate safety of students and faculty.

Learn How EMMA Works for School and Campus

Violence in Schools

Active Shooter Incidents

The FBI identified 277 active shooter incidents involving 282 shooters in the U.S. that occurred between 2000 and 2018.

15% of incidents occurred in K-12 schools

5% of incidents occurred in Higher Education

EMMA is Not Just About Violence in Schools.

In accordance with the Department of Education’s Guide for Crisis Planning, EMMA was developed with standard alerts for a wide range of events and hazards caused both by nature and by people. Threat prevention and anti-bullying are major benefits of EMMA.

If You See Something, Say Something.

Does Your Plan for School Safety Hit the Mark?

Sure, your school district has an emergency response plan (and hopefully, it is kept up-to-date) but with the new normal of complex and unpredictable threats facing schools and campuses today, it has never been more imperative to make every minute matter when it comes to a critical emergency event. That’s where two-way communication during an emergency can provide improve situational awareness and decrease response times.

It’s a known fact, facility, students, and parents live on their personal devices. When emergency events happen people send texts and post to social media in an effort to “inform” others of crisis in schools. But, the disparate information in social media posts and desperate calls from parents whose child has reached out to them via text, do not school administrators and emergency personnel the vital details necessary for situational awareness and threat assessment. In fact, disparate information makes it more difficult and chaotic. Piecing together key information from various social media platforms wastes countless minutes that matter in saving lives.

Don’t believe us? Social media played a major role in the confusion and chaos surrounding the active shooter event at Marjory Stoneman Douglas High School on February 14, 2018.  Click on the link to our case studies below to read more.

If you are a superintendent, school resource officer or campus safety officer and seek improve situational awareness and rapidly respond to critical events as they unfold — two-way communication is the key to engaging your emergency plan in the most efficient and effective way possible.

With direct and more complete intelligence on the emergency event from students and faculty within your school, you’ll be able to increase your speed and decisiveness in order to assess risks and prevent further harm to the people in a crisis situation.

Here Is How a Crisis Event Would Unfold With the Help of EMMA

The student bystander opens the EMMA App on their mobile phone and engages the See Something Say Something feature effectively notifying the administrator and 911 dispatch of a critical event such as shots being fired in the hallway.

The administrator receives the notification via method(s) selected in setup (browser notification; push notification; email or text), then clicks through to quickly assess the reported event.

The administrator creates an “active shooter” event and notifies specific user groups (i.e. other school administrators; 911; faculty; students; parents) via mass communication. Emergency-specific and modifiable notification scripts ensure protocols are followed and help to expedite alerts and response.

Outbound communication is no longer enough. EMMA enables bystanders to be active participants instead of just passive listeners. Students and Faculty during an active shooter threat can provide valuable feedback (i.e. mark themselves safe or evacuated) and offer first-hand insights into the ongoing situation (i.e. injuries sustained/need help or all-clear) through two-way crisis communication, as well as continue to receive new information and vital instructions. 

Minutes and seconds matter pre-911 responder arrival. While waiting for Emergency Medical Services (EMS), asset maps within EMMA provide locations of critical assets like emergency response kits that offer medical solutions to various injuries and incidents such as: 

  • First Aid Kits
  • Stop the Bleed Kits
  • CPR Kits
  • Heart Safe Kits (including AED Equipment — Automated External Defibrillator)
  • or First Responder bags; and much more. 

Emergency personnel are informed prior to arrival and have access to vital resources via mobile devices — allowing them to secure the area and attend to the injured quickly.

The administrator keeps the event open (manages the event) — continuing communications with groups and users — improving transparency. Once the event is over, the administrator closes the event for it to be archived.

The reports within EMMA provide the critical information needed to make continued quality improvements to emergency management plans, documentation and procedures.


Want to Know More About the Most Powerful Two-Way Emergency Communication Platform for School and Campus Safety?​