Emergencies happen at the most inconvenient times and locations. Receiving an alert from a nearby bystander at the start of an emergency event improves situational awareness and response times — effectively saving more lives in the minutes that matter.
Public safety officials need to actively prepare for and anticipate events that range from critical (like severe weather, active shooters, or rioting and looting) to routine (like community concerts, parades, and construction). In the new normal of complex and unpredictable environments, it is increasingly important to be able to confidently engage in two-way communication (over any mobile or desktop device) — aiding in the immediate exchange of information directly with the public, administration, and emergency personnel or first responders.
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Is Your Public Safety Department Prepared for a Critical Emergency Event in Your Community?
Sure, your city has a detailed emergency response plan for public safety, (and hopefully, they are kept up-to-date) but with the new normal of complex and unpredictable threats in communities, it has never been more imperative to make every minute matter when it comes to critical event management.
It’s a known fact, communities live on social media (that’s what they were created for, right — communities?). When emergency events happen people take to social media in an effort to “inform” others of public safety issues. But, community social media posts do not provide police and city personnel the vital details surrounding an emergency event. In fact, it makes it more difficult and chaotic. Piecing together key information from various social media platforms wastes countless minutes that matter in saving lives.
Don’t believe us? Check out this case study on the Parkland Florida school shooting. Social media played a major role in the confusion and chaos surrounding the active shooter event at Marjory Stoneman Douglas High School on February 14, 2018.
If you are in public safety and seek improve situational awareness and rapidly respond to critical events within your community — two-way communication is the key to crisis and disaster management.
With direct and more complete intelligence on the emergency event from bystanders in your community, you’ll be able to increase your speed and decisiveness in order to assess risks and prevent further harm to the people of your community.
What if you didn't have to rely on disparate information during a critical emergency event? can show you the way.
Here Is How a Crisis Event Would Unfold With the Help of EMMA
The bystander opens the EMMA App on their mobile phone and engages the See Something Say Something feature effectively notifying the administrator and 911 dispatch of a critical event. The in-app GPS empowers the bystander to see the latitude and longitude of their location and this information gets exchanged.
The administrator receives the notification via method(s) selected in setup (browser notification; push notification; email or text), then clicks through to quickly assess the reported event.
The administrator creates an event and notifies specific user groups (i.e. other administrators; 911; on-call responders so even off-duty law enforcement can show up if nearby; public users) via mass communication. Emergency-specific and modifiable notification scripts ensure protocols are followed and help to expedite alerts and response.
Outbound communication is no longer enough. EMMA enables citizens to be active participants instead of just passive listeners. Bystanders at an emergency event can provide valuable feedback (i.e. mark themselves safe or evacuated) and offer first-hand insights into the ongoing situation (i.e. injuries sustained/need help) through two-way crisis communication, as well as continue to receive new information and vital instructions.
Minutes and seconds matter pre-911 responder arrival. While waiting for Emergency Medical Services (EMS), asset maps within EMMA provide locations of critical assets like emergency response kits that offer medical solutions to various injuries and incidents such as:
- Bleeding. Shock & Childbirth
- Fractures & Sprains
- Breathing, Choking & Drowning
- Head, Neck & Spine Injuries
- Heart, Chest Pain & Stroke (including AED Equipment — Automated External Defibrillator )
- Diabetic Seizures
- Eye Injury
- Heat or Cold Overexertion
- Burns or Electrocution
- or First Responder bags; and much more.
Emergency personnel are informed prior to arrival and have access to vital resources via mobile devices — allowing them to secure the area and attend to the injured quickly.
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